Apple unveils iOS 15 with new features for life after pandemic

on facetime, Apple (AAPL) Will provide users with new options to watch movies or listen to music during calls. It is also introducing a new grid view to better broadcast each face on the call. Android and Windows users will now be able to join FaceTime calls as well.

“We’ve all found ourselves using video calling for everything,” Craig Federighi, Apple’s SVP of software engineering, said during a virtual Keynote presentation on Monday.

Apple is also rolling out updates to its mobile wallet that will allow users to unlock everything from their home to their hotel room with digital keys in the app.

Jennifer Bailey, vice president of Internet Services and Apple Pay, cited recent additions such as car keys to unlock a vehicle, saying, “You can never leave the house without your keys, so we’re going to add the keys to Wallet and keep them.” Continuing to make better.” your iPhone. He said BMW and others will ship cars with the feature later this year.

The company will also make it possible to store identity cards in Apple Wallet. Starting this fall, users can scan their driver’s license or ID into the Wallet app – in participating states – where it will be stored in encrypted form. Bailey said Apple is working with the TSA to use that digital ID at airport security checkpoints.

Features were announced in the keynote At Apple’s annual Worldwide Developers Conference, a multi-day event that’s usually heavy on software news. iOS 15 will be available to the general public in the fall.

Keeping Apple central to users — and developers

Like many tech companies, Apple and its products became even more central to our lives during the pandemic as countless people were forced to live and work behind home screens. Apple’s announcements on Monday hinted at how the company expects to remain an important part of our lives, even as many people start working and socializing outside the home.

For those who are still often glued to their screens, Apple introduced a new iOS feature called “Focus” that will let users choose what types of notifications they want to receive, and to whom, of the day. at certain times. For example, a user can set their phone to “Work” mode, and choose to receive notifications only from coworkers, email, and Slack messages. Users can set “Do Not Disturb” auto-reply for messages when other notifications are off.

“With Focus, you can find time in your day for work and personal life,” Federighi said.

On iMessage, Apple wants to make it easier for users to keep track of the photos, links, and other content they send. Apps including Photos, Safari and Apple Music will now include a “shared folder with you” to highlight content sent via Messages.

Beyond new gadgets and the introduction of iOS 15, WWDC is also an opportunity for Apple to address its developer community amid two major recent disputes with app makers – a controversial legal battle A feud with Fortnite-maker Epic Games and Apple over Apple’s App Store fees Facebook (American Plan) up Apple’s new app-tracking privacy policy.

The company reminded developers that the App Store now has 600 million weekly visitors from 175 countries and territories, and said it has paid out more than $230 billion to developers since the App Store launched in 2008.

double whammy on privacy

As expected, Apple doubled down on its privacy focus in the keynote.

“At Apple, we believe that privacy is a fundamental human right,” Federighi said, referencing recently implemented features such as app nutrition label. “We don’t think you should compromise between great features and privacy. We believe you deserve both.”

The company introduced several new security features, including one called “Mail Privacy Protection.” The Email app on Apple devices will now hide users’ IP addresses and their location, so email sending companies can’t link that information to users’ other online activity. Additionally, senders cannot see when users open their email.

Siri in iOS 15 will now properly process the audio on your device instead of sending commands to a server to reduce concerns about hearing unwanted audio by third parties.
Siri is also getting a privacy update. Virtual Assistant app will now process audio directly on your device instead of sending commands to the server to reduce Worried about hearing unwanted audio by third party. In 2019, Apple apologized to contractors for listening to the orders that users place on Siri. Apple executives said the change would also speed up Siri’s response time.

iCloud+ members can take advantage of additional new privacy features. They include Safari’s “private relay,” which encrypts traffic leaving the user’s device so no third party (including Apple) can intercept and read what they’re looking for. And the “Hide my email” feature will let customers input a randomly generated email when signing up for an account on a new website that will forward messages to their inbox. This will reduce the number of companies that have direct access to users’ email addresses.

CCS Insight’s chief analyst Ben Wood said in an email that these privacy changes will potentially cause “more trouble among companies that rely on user data for tracking, advertising and monetization.”

iPad multitasking and finding lost Airpods

While Apple didn’t announce any new hardware on Monday, it did introduce software updates to refresh products like the iPad and AirPods.

The iPad OS 15 update will make it easier for users to work on the go. those who have the device will soon Be able to place widgets between apps on your home screen, such as a widget for Contacts or Apple TV, including the new, larger format for the iPad’s display.

ipad 0s 15 a new "multitasking"  Specialty.

A new “multitasking” feature on the iPad will let users work on two apps at the same time using Split View, and a simple swiping mechanism to switch between apps on Split View.

The company also announced system-wide translations for the iPad OS as well as iOS and Mac OS. Users can right-click on text on any app – including selected text from a photo – and translate it. The “Auto Translate” feature can listen when you talk to your iPad and translate that speech.

Apple also introduced a new feature on AirPods called “Conversation Boost,” which is designed to help people who are hard of hearing. The tool focuses a user’s AirPods Pro on the person talking in front of them, making it easier to listen in face-to-face conversations. It can also reduce the amount of ambient noise.

and users will be able to Find their AirPods Pro and AirPods Max with Apple’s Bluetooth “Find My” network. If users think their missing AirPods are somewhere nearby, they can also select “Play sound” on the Find My app and the AirPods will make a chirping sound – all useful as people try to live outside their homes. come back for.


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