Ben & Jerry’s will stop selling ice cream in the Palestinian Territories

But the brand has come under scrutiny for its ties in Israel in recent years as tensions in the region have risen.

A statement in June 2020 said the Vermont-based company has aligned itself with bountiful causes, including diverting some of the funds earmarked for police departments and “investing that money into community-driven solutions that are real. Promote health, peace and security”. The company told the United States that end white supremacy and podcast launched Last year on racism in America. In December 2020, Ben & Jerry’s unveiled Colin Kaepernick-Inspired Non dairy ice cream flavor called “Change the World”.

Fans have taken to the company doing business in Israel – particularly in West Bank settlements, which is considered illegal under international law – arguing that it does not align with Ben & Jerry’s liberal image.

The company has mostly remained silent on the subject. In 2015, Ben & Jerry’s Posted On its website that it was “absolutely aware of how complex the local market can be,” and believed it could effect positive change by maintaining a presence in the area.

But on Monday, Ben & Jerry’s had a change of heart, saying it had heard and recognized the concerns shared by its fans and partners.

Ben & Jerry’s said it has informed its licensee in Israel that its agreement will not be renewed when it expires at the end of 2022. After that, Ben & Jerry’s will no longer be sold in the Palestinian Territories. The company’s ice cream, however, will continue to be sold in Israel “through a different arrangement,” Ben & Jerry’s said, noting that it will update customers on those details in the future.

Israeli politicians criticized the ice cream brand’s decision. The country’s new prime minister, Naftali Bennett, said that Ben & Jerry’s has decided to brand itself as “anti-Israeli ice cream”.

Israel’s Interior Minister Aylet Shekd, tweeted His disdain for Ben & Jerry’s decision on Monday.

“Your ice cream doesn’t suit our tastes,” she said. “We’ll manage without you.”

Israel-Palestinian relations are full of conflict, with some disagreements stemming from settlers in the land thousands of years ago. International law considers East Jerusalem, the West Bank, the Golan Heights and Gaza occupation sector Under United Nations Security Council resolutions, however, this characterization is disputed by Israel.

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