Black franchise owner sues McDonald’s for alleged race discrimination
Washington, which had been operating McDonald’s franchise locations since 1980, claimed Over the years, McDonald’s made it harder for them to succeed than white franchise operators. He said that the company was trying to get him out because he flagged the alleged discrimination.
The lawsuit also alleges that McDonald’s reduced advertisements to black communities, affecting Washington sales, and depriving them of resources that would have helped them grow.
In a statement responding to the lawsuit, McDonald said Washington’s business challenges were “the result of years of mismanagement” and that it has “invested substantially” in its organization and offered it opportunities to solve problems . McDonald said it would “review the complaint and respond accordingly.”
McDonald’s also said that it launched its biggest black marketing campaign in 2019 and has been a supporter of BET for years.
In September, a group of former franchise owners accused McDonald’s of a lawsuit systematically discriminating against Black franchise operators by offering better financial support and more favorable locations to their White counterparts.
In a video sent to McDonald’s American employees at the time, CEO Chris Kempinski responded to the lawsuit.
“We disagree with the claims in this lawsuit and we intend to vigorously defend it,” he said, but noted that the company could move forward on increasing diversity within its franchise operations. “Our franchisees should more closely reflect the increasingly diverse creations of this country,” he said. “We are committed to becoming better partners, better sponsors and better leaders.” The case continues.