Actor Clint Eastwood and his equality rights company, Garrapta, were awarded $6.1 million on Friday. court case He filed against a Lithuanian company, which was accused of using Mr. Eastwood’s image and likeness to make it appear that he was endorsing their products.
Last year, Mr. Eastwood two cases filed in federal court in Los Angeles against three CBD manufacturers and marketers whose products were featured in an online article falsely claiming they endorsed CBD products, as well as 10 online retailers searched through meta tags accused of manipulating the results.
According to the first lawsuit, the online article contained a fake interview with an outlet that looked like the “Today” show. It included a photo of Mr. Eastwood in actuality on “Today” as well as links to purchase the item.
“Mr. Eastwood has no affiliation of any kind with any CBD products and has never given such an interview,” court documents state.
Judge of the United States District Court for the Central District of California, R. Gary Klausner filed a default judgment when Mediatones UAB, the company that published a fabricated interview with Mr. Eastwood, failed to respond to a summons in March. Mr. Eastwood and Garrapta were awarded $6 million based on the company’s unauthorized use of their names and likenesses, as well as approximately $95,000 in attorneys’ fees and a permanent injunction that blocks future use of their names and likenesses.
“In pursuing this matter and achieving this decision, Mr. Eastwood has again demonstrated a willingness to confront wrongdoing and to hold accountable those who seek to illegally profit from his name, equality and goodwill ,” said Jordan Sussman, Mr Eastwood’s lawyer. Eastwood, in a statement.
Mediatonas UAB could not be reached for comment.
Mr. Eastwood, 91, who recently wrote “cry macho”, has enjoyed a long Hollywood career, ranging from being in tough-guy roles (“Dirty Harry”) to directing plays such as “Million Dollar Baby” (2004), which won the 2005 Academy Awards for Best picture won.
Original complaint, filed in July 2020, named as defendants of the companies whose products were being advertised in the article. In February, Mr Eastwood’s lawyers filed an amended complaint against Mediatones UAB, which owns websites where false stories appear.
While the court agreed that Mr Eastwood and Garapta were entitled to damages for the unauthorized use of their names and likenesses, it declined to accept their full request, which was also liable for defamation claims.
“Additional context is needed to understand what CBD products are and why a person like Clint Eastwood would not endorse a marijuana-based product,” the judge wrote.