Netflix, he said, is actually competing against traditional television, and the “shakeout” won’t happen until streaming makes up most of the viewing. He cited Nielsen’s latest study, which showed that Streaming accounts for about 26 percent The number of television viewings in the United States, along with Netflix, accounts for about 6 percent. Disney+ is way behind in terms of 1 percent.
In other words: If Disney+ is hurting us, we haven’t seen it.
The argument that Netflix has long been competing with regular television and other streamers ignores the fact that new rivals like Disney+ and Apple TV+ are much cheaper than Netflix (and subscription televisions). And although those services produce far fewer originals than Netflix, they appear to have more bang for their buck.
In the second quarter, Disney+ received a huge surge in demand from “The Falcon and the Winter Soldier”, a series based on the Marvel Cinematic Universe that has dominated the box office in recent years. According to Parrot, “Loki,” another Marvel spinoff, also helped.
Amazon Prime Video got a boost in this period with “Invincible”, an animated superhero series for adults. and AppleTV+ attracted new subscribers with three originals: “Mosquito Coast,” a drama based on the 1981 novel; “For All Mankind,” a sci-fi series; and “Mythic Quest,” a comedy series that takes place at a game developer studio.
Speaking of, Netflix said this month that it plans to jump into video games. It hired a gaming executive, Mike Verdeau, formerly of Electronic Arts and Facebook, to oversee the development of the new games. It’s a potentially significant move for the company, which hasn’t strayed away from its formula of television series and movies.
The company called gaming a “new content category” that would be a “multi-year effort” and said it would be included as part of customers’ existing plans at no additional cost. Games will first appear on its mobile app, an environment that already allows for interactivity. Most Netflix subscribers watch on big-screen TVs.
Gaming is not meant to be a stand-alone or a separate element within Netflix. “Think of it as improving the core service,” Mr Hastings said. “Indeed, we are a one-product company with a bunch of ancillary elements.”