Dolce & Gabbana sets $6 million record for Fashion NFT


The pieces commanded such high prices, Mr Menon said, because “of origin; rarity – there were only nine, sold at once; craftsmanship; and utility – people could use them in the metaverse and the physical experience.” can also be obtained.” In the coming days, he said, UNXD will convert prices to US dollars at market rates, and pay Dolce & Gabbana less than the auction commission.

Pranxi (a play on Banksy) wrote in an email on Saturday: “I was really excited about D&G’s foray into the NFT space, especially with my wife, Magpie, and her close friend, among the directors of my company. One, in the form of Josephine Dwyer-Mann, has a genuine passion for haute couture.” Like many wealthy crypto natives, Pranky keeps his real name a secret and will communicate only by email or voice-distorted Zoom.

He bought the virtual-only Golden Impossible Jacket for 99.99 ether; Virtual-only Impossible Tiara, also for 99.99 Ether; and The Dress from a Dream: Silver, which is digital and physical, for 188.1 ether, and The Dress from a Dream: Gold, which is also digital and physical, for 225.5 ether. (Pransky himself, a fashion follower, said he was wearing “a Versace shirt and some crooked jeans” as he answered written questions from an undisclosed location in the UK.) “The NFTs have huge potential in fashion. , especially when connected – as D&G has – to the physical,” he wrote.

For his part, Seedphrase (named after Danny Megard, an investor in Brisbane, Australia) paid 292.82 Ether for The Lion Crown, which was acquired by Dolce & Gabbana. Based on the Venetian flag and coat of arms. “It invoked my deep love for the city of Venice,” Seedphrase said by email on Sunday. “Being the first NFT collection by any major fashion house, it makes a lot of sense from an investment perspective, as I expect these pieces to appreciate in value.”



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