Ella Emhoff makes surprise runway debut at New York Fashion Week
Ella Ehmoff debuted the official runway for American label Prozoa Scholler at New York Fashion Week.
Like many other brands, Progena Scholler is digitally offering its fall-winter 2021 women’s collection due to ongoing health and safety concerns due to the epidemic this year.
Ella Ehmoff in Prolo Scholars Credit: Daniel Shea / Pronza Scholler
His campaign video turns the concrete perimeter of the Parrish Art Museum in New York into a temporary runway. According to the show notes, Seema aims to “relax, inspire and empower the modern woman.”
The collection blends sewing with sharp, structured knitwear and an array of features from long torn sleeves and soft padded slippers to leather socks under structured stilettos.
In a recorded interview for NYFW at Spring Studios in London, Amhoff admitted to being the first-show jitters. “I definitely lost a little sleep the night before,” she said in a conversation with Prozoa Schouler designers Jack Macollo and Lazaro Hernández. “I mean for the first time I’m walking, I’m in a professional environment for the first time … It was a very first-hand experience with the fashion world.”
Plans to build a brand of their own also seemed on the horizon. “For a very long time I wanted to be a designer when I was younger,” she said. “Then I took it a little more seriously, I started taking courses at Central St. Martins during two summers … It definitely made me aware of the intensity of design school.”
Ehmoff has been weaving for thirteen years and applies her designs as unisex. “I want to see boys, girls, people, all wearing striped colored pants or my dress,” she said. “I think it would be great.”