Tuesday, April 13, 2021

Facebook agrees to Murdoch’s Australia news content


Melbourne, Australia – Facebook has agreed to pay Rupert Murdoch’s News Corp for its journalistic content in Australia, a month after the social media platform temporarily suppressed news links inside the country to suppress digital giants Was blocked so that publishers could be compensated.

The multiyear deal announced on Tuesday includes news content from major Murdoch conservative media outlets such as The Australian, a national newspaper and news site news.com.au, as well as other metropolitan, regional and community publications.

It comes a month after Google Unveiled its own three-year global agreement With News Corp to pay the publisher’s news content, and after heavy support from Facebook, under heavy criticism, Block sharing or viewing News link in Australia.

Some details were released, including how much Facebook Corp would pay for the news content.

News Corp chief executive Robert Thomson said in a statement on Tuesday, calling the agreement a “landmark” that would have a content and meaningful impact on our Australian news businesses.

The leader of News Corp, Mr Thomson, said it “led to global debate” as the rise of digital giants affected the news industry. With the deal, he said, Facebook’s chief executive, Mark Zuckerberg, and his team had “fashioned the future for journalism, which has been under peak periods.”

Critics said, however, that the deal fell far short of guaranteeing such public-interest journalism when the Australian government proposed legislation that was approved last month.

“There is no guarantee that the public is going to benefit”, said Tanya Notley, a senior lecturer in communications at the University of Western Sydney, who said the first major news companies to deal with Facebook were conservative and the current government’s She was aligned with

Others said that it emphasized the inalienable power of social media companies to control news and public information. “They are the gatekeepers of public consumption news,” said Mark Cheong, who researches digital ethics at the University of Melbourne.

In a statement, Facebook said the agreements would help people access news articles and breaking-news videos from national, metropolitan, rural and suburban news networks.

“We are committed to bringing Facebook news to Australia,” said Andrew Hunter, head of Facebook’s partnership in Australia and New Zealand.

It was a different tone from a technically influenced group in February, when Facebook blocked news in Australia.

William Easton, then managing director of Facebook Australia and New Zealand, said The draft Australian law, “The proposed legislation fundamentally mischaracterizes the relationship between our platform and publishers who use it to share content.”

While the Australian government has pointed to the consolidation of digital advertising spending at companies such as Google and Facebook, tech giants say they benefit news companies by driving traffic to their sites.

Facebook has also announced initial pay deals with independent news organizations including Private Media, Schwartz Media and Solstice Media. But so far, it has only made agreements with News Corp and Seven West Media, another major conservative news company.

Sky News Australia, which is owned by Mr Murdoch, entered into an existing agreement with Facebook.



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