The three-year partnership was announced on Monday. This will allow a lot of content from Rupert Murdoch’s local media empire, Including The Australian Newspaper, printing on Facebook News – a part of the platform that reduces coverage from selected publishers. Terms of the deal were not disclosed.
In recent weeks a deal has been signed by new partner News Corp in Australia.
Sky News Australia, a broadcaster of a local News Corp subsidiary, has a separate deal with Facebook ()American Plan)
, Which “builds on an existing system,” News Corp ()NWS)
said in Statement
The partnership allows News Corp’s US, UK and Australian publications to be featured on Google’s News Showcase platform. But it also includes developing a subscription platform, sharing advertising revenue and investing in audio and video journalism.
Google declined to share the terms of that deal, but News Corp claimed it would receive “significant payments”.
News Corp Already cooperating
With Facebook in the United States, where its publications are paid to be featured on social networks.
But the company was pushing for new regulations in Australia, where the debate was fierce about a media code that forces Big Tech to pay publishers for news shared on its platforms.
The debate began last month, days before the law was passed. When facebook decided The restriction
Forcing news content, media organizations and even pages in anticipation of legislation in Australia Some unrelated essential services
Go dark It eventually Restored News Stuff
After the government agreed to make some changes in the law.
Before that, Google Was also threatened
To pull up your search engine in the country. It later struck a separate deal, partnering with some of the country’s largest media organizations, including News Corp, to pursue the law.
News Corp was done One of the fiercest supporters
Of law. Company forced Cut jobs and shut down dozens of newspapers
In Australia last year, saying that the coronovirus had suffered from the epidemic.
On Monday, News Corp CEO Robert Thomson called for the firm’s protracted battle, arguing that “Rupert and [co-chairman] Lachlan Murdoch led a global debate, while others in our industry were silent or careless. “
“It has been more than a decade in the making of digital demarcation,” he said. “The agreement with Facebook is a milestone in changing the terms of trade for journalism, and will have a content and meaningful impact on our Australian news businesses.”
– Kerry Flynn contributed to this report.