“We just believe that we’ve got more embedded growth, we’ve also got lower costs, and we believe we’ve got a great brand that deploys us well in a low-rent space,” said Mr. Biffle .
The airline claims that it is unique among low-cost airlines. While Spirit serves more crowded markets and less crowded people in Allegiant Air, Frontier is more evenly distributed. The airline said that it makes the aircraft run more hours every day than other major airlines and offers only a few flights a few days a week, allowing it to serve smaller cities. In addition to Denver, Frontier has a large presence in Orlando, Fla., And Las Vegas.
Frontier also claims to be more fuel-efficient than its peers, which it hopes will appeal to environmentally conscious consumers.
The airline earned $ 251 million in 2019, almost less than the previous year. It has approximately $ 1 billion in cash or cash equivalent and employs about 5,000 people.
The deregulation of the US airline industry in 1978 led to the development of low-cost carriers, which often operate direct, point-to-point flights to secondary airports in major cities – an approach pioneered by the Southwest . This strategy makes it easier to use aircraft and crew efficiently, allowing airlines to offer relatively lower fares. The more traditional hub-and-spoke models used by American, United and Delta are more expensive to maintain but easier to install once.
The ultra-low-cost model is another recent creation, often credited with popularizing Europe’s Ryanair. Companies using it are much more aggressive about keeping costs down and maximizing revenue. These airlines use their aircraft an hour or two per day compared to other airlines and cram more and smaller seats into the aircraft. They also charge for many services, even many traditional discount airlines are included in the ticket price, such as seat selection or printed boarding passes.
But large airlines are unlikely to reach the frontier and its lines easily. In March, for example, United, which operates the most flights at Denver Airport, announced plans to add dozens of nonstop flights between some of the smaller Midwestern cities and tourist destinations. Even before the epidemic, United and other large airlines were mimicking ultra-low-cost companies by offering lower fares and charging for more services.