Moviegoers sent a message to Hollywood over the weekend: We are ready to return to theaters – and will buy tickets even if the same movie is immediately available in our rooms – but we want to leave our grim world for a silly fantasy.
“Godzilla vs Kang, “A throwback monster movie in which a lizard with a nuclear breath fights a computer-generated ape on top of an aircraft carrier (before everyone gets to Earth’s hollow center), with an estimated $ 48.5 among 3,064 million northern theaters.” Millions took Wednesday and Sunday. This was the largest turnout for a film since the epidemic began.
The PG-13 film was also not a special offer for theaters. “Godzilla vs. Kang” produced by Legendary Entertainment was also available Hbo maxA streaming service that sells a monthly subscription to theaters in major cities for less than $ 15 for the price of an adult ticket.
“Parents seem ready for emotional engagement, to experience that human interaction – laughing together, fearing together – and complete transportation that only movie theaters can provide,” Mary Parent, Vice of Legendary Chairman and head of production worldwide, said in a phone interview.
Overseas, “Godzilla vs. Kang” collected an additional $ 236.9 million in China for $ 136 million, a market that has recently prioritized local films over imported films. The film is yet to open in other major markets such as Japan and Brazil.
Some box office analysts were reluctant to announce a recovery for Hollywood, noting that coronovirus cases are on the rise again in the United States and a lockout in parts of Europe. David A. Gross, who runs Franchise Entertainment Research, a film consultancy, called the turnout between Friday and Sunday – while “a clear and positive sign that there is inherent strength in filming that isn’t going away” – yet it is “half-done” Tha “must have been under normal circumstances. “
Approximately 93 percent of theaters in the United States have been approved to open, but government guidelines have a capacity of 50 percent and some large cities 25 percent. Most cinemas in Canada are closed.
But Warner Bros., which delivered “Godzilla vs. Kong”, was too busy to settle the Cubs that discussed Sunday. “The big MOVIES are back with our KAIJU-SIZED operations!” The studio said in a news release about the weekend’s earnings, using the Japanese word for the film’s monsters.
A mash-up of computer-borne titans, directed and produced by Adam-Wingard at a cost of approximately $ 155 million, benefited from strong reviews. AO Scott, assessing it for The New York Times, described it as an escapist romp created with “grandiose grandeur” and “zero pretense”. Ticket buyers gave the movie an A grade in CinemaScore’s exit poll, which is higher than “Godzilla: The King of the Monsters” In 2019 or “Kong: Skull Island” In 2017.
As Hollywood has made new movies available more quickly for home viewing – as well as for theater owners – quality matters with greater size and scope than ever before, a trip to theaters is worth it. Near future) and what not?
Box office analysts say non-franchise films can have a difficult time without great visual effects, “Raya and the Last Dragon“Last month. Godzilla and King Kong, on the other hand, are cinematic comfort food: time-tested, big-to-nothing fun. A large percentage of weekend ticket sales for” Godzilla vs. Kong “have come from large-format theaters Those who charge a premium for tickets. For example, Imax stated that it sold about 1,000 screenings in North America.
“Audiences are demonstrating that there has been a demand to experience blockbuster moviemaking on a grand scale,” Emacs distribution executive David King said in an email.
This was certainly true of Iveth Vekao, who brought his 8-year-old son, Jaden, to the Emacs Matinee of “Godzilla vs. Kong” at the TCL Chinese Theater in Los Angeles.
“We don’t usually come to theaters, but we wanted to experience something,” said Vaikao before he went down. “Kovid has appreciated more things like this for us. Make sure you can get the same movie at home, but not the same experience. “
Jayden did not care to predict which creature would emerge victorious. (“Can they do both?”) But he was sure of one thing.
Sony said, “When the next ‘Venam’ comes out, we will definitely come back.” “I want to see it on the biggest screen.”