Grape-Nuts Expected to Be Back on Store Shelves Next Month
After a month, a nationwide shortage of its polarizing grains, producers of grape-nuts are trying to reassure customers that the familiar wheat and barley snack will return soon, still with no grapes or nuts.
Post Consumer Brands, the producer of the grain, announced on Thursday that it would be shipping the grain to full capacity by mid-March, following supply shortages and more demand during the epidemic. Due to a shortage At the end of 2020.
“We believe that the lack of grape-nuts is temporarily disappointing fans, noting that grape-nuts are a type of grain and there are no other grains like it in the market,” Christine de Rock, grain The brand manager said in a statement.
“We have accelerated production and 51 are being completed in the next 55 days,” he said.
The shortage sidelined loyal customers and caused an outrage on social media, where fans expressed their disappointment and the challenges they faced in their search for grain.
On Reddit in December, in the depths of winter and before the grain producer publicly acknowledged the shortfall, one person captured the mood by writing, “Where are all ????” Shared something The photos In his last box, others reported looking at inflated prices for rare boxes listed on online websites.
Some commentators, with disgust committed to the grain, made fun of the deficiency and Product compared to gravel Or it is called an unstable and perhaps indigestible, mystery.
Grape-nuts marketing professional and avid consumer David Heyman searched for nuggets for nearly two months without success. He followed the shortfall on Twitter and Facebook, and signed up for a notification list, which would notify customers when the product would return and offer a coupon for $ 1.50 off their purchase.
As part of its public apology campaign, Grape-Nuts is offering customers the chance to be one of 10 people to win cereal for a year for free, a blessing for those who have died, such as Mr. Heyman, An attempt to overcome the company’s lack of appreciation.
“They are definitely doing good marketing to bring back customers,” he said on Friday.
Despite their tribulation in search of grape-nuts, they did not give up, and on January 30, they got lucky and made two boxes at a Pittsburgh-area Walmart. “I’m happy for now,” he said, “grape-nuts for breakfast every morning.”