He is the heir to a fruit-juice empire, but his main focus is the arts.


LOS ANGELES – To your left in the foyer are Damien Hirst’s dots. Above the fireplace is a Lewis Bourgeois spider. In front of the master bed are swirls from Cy Twombly.

Los Angeles isn’t necessarily known as a city of art collectors, but the nested smack dab market in Beverly Hills has one of the more active buyers: Eugenio López Alonso, heir to the Grupo Jumex fruit-juice empire in Mexico that landed are one art news list Among the top 200 collectors in the world to last at least five years.

Many credit López, 53, for helping lift Mexico’s contemporary art scene through the institution founded in 2013, Museo Jumex. Every work on display during the Zona Maco art fair in May was by an artist from or living in Mexico, artnet noted.

With the David Chipperfield-designed Museo Jumex in Mexico City’s Polanco neighborhood, López joins the ranks of collectors who have started their own private museum.

“Jumex was as transformative for Mexico City as the opening of the great” Anthropological Museum In 1964,” said Mark Porter, president of Christie’s America. “Eugenio’s museum confidently re-established the capital as the center of the contemporary art world.”

Prior to the museum, López ran the Fundación Jumex Arte Contemporaneo, a non-profit organization in Acatepec, which he founded in 2001 with the support of Grupo Jumex, a company founded by his father, Eugenio López Rodia.

The Foundation – which has been converted into a museum – awards curators and artists for postgraduate study abroad; Draws and lends art to major exhibitions; and supports a variety of educational programs in Mexico and the United States.

Museo Jumex faced some turmoil last year in the wake of several departures, notably Artistic Director Juliette Gonzalez and Assistant Director Rosario Nadal, silently change hands after directing. (Neither could be reached for comment, and Lopez declined to discuss it.)

With over 2,800 works, Lopez’s collection is one of the largest in Latin America. In 2006, The Los Angeles Times put Lopez’s total spending on art $50 million to $80 million to date; Lopez said the figure was “higher now”, though he would not be specific.

His taste is bold and eclectic, with works by blue-chip artists such as Donald Judd (one of his vertically hung “Stack” projects) and Mexican artists such as Jeff Koons (a sculpture in the backyard) Gabriel Orozco, Mariana Castillo Dayballhandjob Jose Davila and pia camillo — Bought this in consultation with everyone Estella Provas, a close friend and art consultant.

His home is a feast for any art lover’s eye, with work on every surface – a Catalan here, a Richter there, a Rauschenberg just around the corner. his house in mexico city Also dipped in heavy hitters like Richard Cera, Julie Mehretu, Lucio Fontana and Ellsworth Kelly.

Lopez serves on the board of the new Museum of Contemporary Art in New York and as vice president of the Museum of Contemporary Art, Los Angeles, where, along with its previous president, Jeffrey Soros, he led a fund-raising campaign in 2013. $100 million endowment.

Lopez talked about developing her deep love for the arts in a recent interview at her mid-century Los Angeles home.

For 12 years, starting in 1994, you ran the Chalk Mool, a contemporary art gallery in Los Angeles, with Estella, who remains your art advisor. How did that experience affect your becoming a collector?

Every piece that came into the gallery, I didn’t want to let it go.

What was the first big piece you bought?

A Robert Motherwell at Sotheby’s in 1995 for $160,000 when I was 26. It was the first time in my life that I had a real passion for something.

How did you learn about art?

I went to museums – bothering people, asking them questions – curators, collectors, learning about galleries. I lied to my father about going to the factory for machinery in Dallas when I was actually going to open the Menil collection [in Houston].

How have you decided what to buy?

I always bought something that I loved. When I bought this Bryce Marden, my father said no more than $300,000. I was like, “I want this, I want this, I want this.” I bought it for $260,000.

Why did you decide to start a foundation?

In 1995, I visited Saatchi’s collection in London and thought, “I could do something like this in Mexico” – share my art with people like the IBM collection, like Chase Manhattan Bank, like DuPont. [company] in Europe.

What are your favorite genres?

I love Abstract Expressionists and Pop Art.

your favorite artist?

Two-sided I have six Twomblys. This is something I cannot explain to you. Why? Because I’ve never seen that kind of aesthetic in any other work of art. It looks like a baby snoring.

You don’t sell art very often. What do you think of those who view art as an investment?

They look at it like a stock market right now, and art is not a stock market. There’s something wrong there. Of course, when you see an artist selling for $3 million you can’t help but feel intelligent and you feel incredible and you think, “How talented I am,” but it’s his was not the reason. There are many pieces of art that I have bought, and which I still love, and nothing happened to them. But I still love them.

You split your time between Los Angeles and Mexico. Why do you keep coming back here?

The happiest moments of my life have been in this house. I’m Mexican; Mexico is my great love. But my hometown is Los Angeles. There is no other place where I feel more comfortable in my life.



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