How Do Pop Stars Come to TikTok? Hat in Hand, Grasping at Buzz
For the past few weeks, there has been a challenge of ping-ponging around Tiktok Set on a piece of “Buss It,” By Dallas rapper Erica Banks. It’s a little head fake – the song begins with a sample of Nelly’s “Hot in Herre”, a great soundtrack to the classic to classic Tickcock outfits — change transitions, before suddenly popping up on her own creepy chorus .
“Buss It” turned out to have some attention last summer, but not much. Because of TikTok, however, it is very hot, with the song being recognized by millions, even if it is not quite known. For banks, this is an opportunity, and a boost for a running career. But a song like this – intensely viral, but not on mass saturation – is also ripe for co-opting. And so, like clockwork, a fire broke out just weeks after “Buss It” An official remix featuring Travis Scott, One of hip-hop’s superstars.
This kind of collaboration is a boon for banks, giving “Buss It” a better shot on the radio and ubiquity. But it serves as a valuable motive for Scott, who benefits from engaging with a beloved viral sensation – he is an invited figure, but also an opportunist.
How this is a clean distillation of established stars, and the major labels who rely on them, is approaching this tough-to-government app. Tiktok is cluttered and sometimes unavoidable, and, while it is not immune to top-down marketing, it is better than any other social media platform to increase the ambiguous.
And so established artists – generally beyond the point of systematically gaining traction on Gen-Z targeted apps – often find their way onto remixes of trending hits. Beyoncé, Nicki Minaj, Dabai, Justin Bieber, Jessie Rez, Young Dolph and more: They all have tried to catch him before the Tickcock wave takes hold.
TikTok is a free search platform, for young people, or caucuses with them, to find out which snippets of music appeal aesthetically, or are fun to dance to, or trading gametops and There are favorable to talk about DogCoin.
Very often, that music will be by an unknown relative. The record label, naturally, scrambled to sign these artists, often for short-term deals, in the hope that the chamber might have a second hit. According to Tiktok’s self-released 2020 year-end reportAround 70 musicians signed record deals after finding success there. (It does not specify the size or length of the agreements.)
But TikTok is a largely closed ecosystem, which means that the songs that are popular on TikTok can remain the same. Often, a label may find greater success in trying to amplify a song that is already a viral success by adding a celebrity, rather than waiting for power to invest in an unknown and strike again. for. So these remixes, which are the main ones, are passing as a violent trick advantage.
Even though the success of these remixes vary widely, they all stem from the same set of circumstances. And sometimes both sides benefit. The most important example for this gambit is Lil Nash X’s “Old Town Road,” Joe rode a remix to the top of the Billy Hot 100 in 2019 with Billy Ray Cyrus, and remained thanks to remixes featuring Young Thugs, Mason Ramsey and BTS.
The technique was also responsible for singing along the last year’s most unconventional path to the top of the Hot 100: “Savage Love (Lacked – Siren Beat).” It began life as “lacquered – siren beat”. New Zealand teen Josh made 685 in his bedroom, Who moved on to TikTok without his knowledge, and became the bed for a vocal by Jason Derulo. That song became a pop phenomenon, and was elevated to the No. 1 slot through a remix, Yes, Gorgeous and Lovers ATS.
This is Remix Canny as Chart Strategy, But more often, these partnerships are fleeting, destined for the Tickcock-virality remix Dustbin. Some artists have slightly tagged the side hustle along with the Ticketock trends. Tyga began last year with a clever appropriation of Curtis Roach’s “Bore in the House” comedy snippet into a proper song, but with Whitch’s “Like Link” and Cookie KY’s “Vibe (If I)” Became a frequent guest on the remix, so take it back). ” Nicki Minaj may have worked on the remix of Doja Kat’s “So So,” but her attempt to hijack Sada Baby’s “Poor Lotta Chopas” was strange. Lil Uzi Vert’s appearance on StaySolidRocky’s “Party Girl” remix felt inevitable, but his turn to Pope Hannah “Adderall (Corvette Corvette)” was delightful, including the video, making one of the rare remixes where Superstars from below Comes. Stratosphere to the level of aspirant.
This was true, even on Beyoncé’s remix of Megan The Stallion’s “Savage”, which featured Houston’s only song about Raphain. But while Megan is up and comrade in this remix, she truly exists between generations – on DJ Chos’ remake of “Thicke”, she has guest star lending credibility and absorbs a slightly reductive viral clot.
For several big hip-hop hits that gained early traction on Ticketock before transitioning to radio staples – Jack Harlow’s “What Popin ‘, Sawai’s” Tap In “, 24kGoldn and Ian Dyer’s” Mood “- approach Predicted the revival of the pose cut remix. , Once a hip-hop (cassette-era) mixtape staple, and now an algorithmically driven cross-propagation technique designed to maximize eyeball and eardrums.
But as long as major labels and superstars continue to sniff and capitalize on viral opportunities, Tiktok remixes can be remembered as a transitional relic, especially when the stage clashes with its own stars and its own hits Starts
In the roughly same time window in which “Boose It” has gone from viral breakout to superstar remix, Olivia Rodrigo continues to dominate the Hot 100 “Driver’s license,” A song that was Tiktok stunner upon its release, and quickly became the most important pop song of the year.
At this point, any remix featuring a big star would feel false, underlining that in all of these cases, the real center of gravity is the song, not the superstar diving into its orbit. All the elders can do is sit back and listen, and sit in silence.