John Naisbitt, business guru and author of ‘Megatrends’, dies at 92

Her marriage to Ms. Sr. ended in divorce, as did her second marriage to Patricia Aberdeen. Along with his daughter, he is survived by his third wife, Doris (Dinklage) Naisbitt; His sons James, David and John; Another daughter, Nana Naisbitt; A step-daughter, Nora Rosenblut; There are 11 grandchildren and two step grandchildren.

Mr. Naisbitt ran out of money after only two semesters, and with his first child on the way he walked out of college to take a job writing speech for officers at Eastman Kodak in Rochester, NY.

He and his family moved to Chicago in 1957, where he worked in public relations jobs. He worked in Washington between 1963 and 1966, first as an assistant to the director of the National Education Commission, then as an assistant to the secretary of Health, Education and Welfare.

This President Lyndon b. During an assignment to assess the impact of various great society programs under Johnson, he stated that he first developed his method of trend analysis. A fan of American history, he was reading books about the Civil War by Bruce Caton, who relied heavily on contemporary newspapers to understand the mood of the country during the war.

“I went to a newsstand and I bought about 50 out-of-town newspapers,” he told The Christian Science Monitor in 1982.

He called it “content analysis”, and after returning to Chicago, he put it into practice with his first firm, Urban Research Corporation. Long before computers had made such work almost instantaneous, Mr. Naisbitt called a small army of analysts to one day read through scores of newspapers, reading stories of urban protests, crime, and campus unrest. , Which he drew on to write reports for nonprofit and corporate clients. .

As his first marriage ended and his company lost money, he moved back to Washington in the mid-1970s and opened another firm. It also failed, causing him to file for personal bankruptcy in 1977.

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