The grocery giant said in a statement on Monday that it is the first major retailer in the world to undertake such an initiative, which aims to tackle a period of poverty where girls or women are unable to afford menstrual products.
Eligible customers in the Republic of Ireland will be offered coupons for a free box of pads or tampons every month – from 3 May – via the Lidl Plus app.
Lidl has more than 11,200 stores in 29 countries. A spokesperson for Lidl Ireland said the initiative is limited to its 168 stores in the Republic of Ireland.
The grocery company said it would make quarterly donations to homeless charities of menstrual products. To ensure people in the Simon community experience homelessness, and those who do not have access to smartphones, they can access them.
“Since learning more about the growing issue of poverty in Ireland, we have diligently realized that as a family retailer it is in the best interests of our communities to support young girls and women who are in this issue , “Aoife Clarke, Head of Communications for Lidl Ireland, said in a statement.
“The guiding principle of this initiative is an underlying respect for the dignity of all concerned, and it is our hope that it will have an impact on those who would otherwise use less appropriate content or none,” Clarke said.