Last week’s top album might have hit No. thanks for the vinyl, but this week it’s back to the future: clicks.
“The Voice of the Heroes”, an album featuring Atlanta rapper Lil Baby duet with like-minded Chicago rapper Lil Dirk (now Atlanta-based, as well), was streamed 198 million times in its first week. Enough to open up the Billboard 200 album chart.
Digital plays of the duo’s 18 collaborative tracks made up the bulk of the consumption for the release, which sold around 4,000 copies as a complete package and downloaded another 1,000 songs. All told, including streams, “The Voice of the Heroes” earned 150,000 equivalent album units, according to sources in Billboard’s tracking arm, MRC Data.
That path to the top of the charts represents the opposite of the path used last week by Taylor Swift, whose “Evermore” has returned from number 74 to number 1, with 102,000 vinyl LPs, 69,000 CDs and just 12 million Thanks for selling the stream. . (The full count of pre-orders for the vinyl took about six months after the LP was shipped to customers.) This week, “Evermore” dropped to No. 8 with an 85 percent drop in similar sales.
“The Voice of the Heroes” marks Lil Durk’s first number 1 album, following his previous two releases, “Just Cause Y’all Wait 2” and “The Voice” at number 2. BoardHe is the sixth act to reach number 1 for the first time this year, behind Olivia Rodrigo, Moneybag Yo, Rod Wave, Morgan Wallen and Playboy Carty. Lil Baby earned her first chart-topper last year with “My Turn,” which peaked at No. 1 for five weeks.
“sour” by Rodrigo, which debuted at No. 1 last month, remains steady at No. 2 in its third week, and has sold 143,000 units. Two other former No. 1 follow up: Wallen’s “Dangerous: The Double Album” is No. 3 with 50,000 units, while J. Cole’s “The Off-Season” has dropped a spot this week to No. “The Chaos Chapter: Freeze by K-pop group Tomorrow X Together debuted at number 5 with 43,000 units.