The weekly dispatch is written by Harris, who was inspired to make it at home during the COVID-19 pandemic.
“We provide well-researched, valuable content and you enjoy learning about random crap. It’s a win/win,” he told CNN in an interview over email.
“I spend a lot of my time seeking recommendations from knowledgeable experts in my field, whether it’s a medical breakthrough or a magic trick. I think it’s important to make informed decisions. I also have a very diverse set of interests, And I have a lot of experience for me, especially in the entertainment field. So Wondercade is the culmination of my knowledge – a place to provide insight and inspiration to others in the singular, digestible form of a weekly online newsletter,” he said. said.
Harris said he was inspired by Gwyneth Paltrow’s lifestyle brand Goop, which initially launched as a newsletter in 2008.
But, Harris said, there’s one thing he wants to make clear.
“Wondercade deeply respects Gwyneth Paltrow and aspires to be a Gentleman’s Goop, but worries you think the first half of this sentence sounds like we’re selling personal lubricants,” he joked.
Earlier this week, Paltrow’s company launched DTF, a female libido booster.
Harris said that Wondercade will include contributions from his family. Husband, actor and chef David Burtka will provide his favorite recipes and his 10-year-old twins will share their interests, too.