Netflix has added Jamie FoxX to its star-driven roster in the ‘Amberbrasing’ sitcom


Yet it’s not the only “embarrassing” -type on Netflix’s menu that raises the question of whether the streaming service – which built its appeal and reputation around premium-level content – wants to emulate old-time TV, The position does not appear out of place on a broadcast network program in the 1980s or 90s.

The short answer is that Netflix – once the alternative to TV installation – has its expansion. More than 200 million houses Become the establishment, globally. And as it grows, the service seems determined to provide something for everyone.
Over the past few months, Netflix’s formula multi-camera sitcom has featured “The Crew,” an office comedy starring Kevin James (“The King of Queens”) about the NASCAR racing team; And “Country Comfort,” originally a modern version of “The Sound of Music”, with only Kathryn McPhee In the herd of children as a country-singing nanny, in the employment of a widowed shepherd type (Eddie Sibrian).

To arrive in May, meanwhile, “The Upshavers”, starring Mike the Apes, Kim Fields and Wanda Sykes (who are also co-producers of the show), is a traditional sitcom format woven into the Blaps language, with the apps a. Mechanic with children of different ages.

In a sense, the streaming service’s hunger for sitcom Dovetails with efforts to cater to different programming tastes and demographic segments, complementing its library of older series. In addition to the revival “Fuller House”, the roster of traditional-style sitcoms includes “Mr. Iglesias,” “Alexa & Katie,” “Family Reunion” and “The Ranch”.

Netflix executives have noted that adding multi-camera comedy represents a natural extension of its subscriber growth. Such comfort-food shows also serve the goal of zigging, where much of the television industry has been zagged, even in recent years with the notable exception of CBS in favor of the single-camera format. Networks have moved.

“Dad! Stop embarrassing me!” And “The Crew” both showcase a very special type of selling point, one that relies on promotional names above all, more than star power and marketing.

For actors such as FoxX and James, creating and starring in a sitcom represents a relatively less-demanding way in terms of time commitment, an advantage that may trump familiarity of the material. In Foxx’s case, “Dad Stop Embracing Me!” There is also the benefit of being a family affair.

In press notes, Foxx – who recently starred in the Netflix film “Project Power” And Mike Tyson signed on to play In a limited series – in contrast to his return to TV comedy with films, saying, “You can do a film and it involves a lot of people and it comes out and you’re like, ‘Man, that they What is not said is what it was supposed to look like. ‘Therefore, the process is just different. ”

A better question is whether such shows are considered to provide significant customer value, to make most editions of a genre readily available during streaming, giving viewers a “friend,” Embracing the reunion of staples such as “The Office” and “The Staples.” Big Bang Theory during the epidemic ”.

Because Netflix and its competitors rarely provide explicit data about viewing, the best indication that it is working can be seen in its program menu. As long as customers demonstrate a hunger for them, old-fashioned sitcoms expect “embarrassing” or otherwise.

“Dad! Stop embarrassing me” premieres on April 14 on Netflix.

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