Tuesday, April 13, 2021

Oscar nomination: Once an outsider, could be a Netflix star in a year of streaming


The Academy of Motion Picture Arts and Sciences took some extraordinary steps last year in the confession of the epidemic, which had been going on two months earlier – from late February to 25 April -. Eligibility window extension, And temporarily removing the requirements that a film is supposed to play in theaters.

Nonetheless, those steps announced last April, found the playground still heavily tilted against theaters in theaters, which after a year saw people with no real blockers or major box-office attractions. Helps to entice, increase interest among potential audiences.

Popular muscle deficiencies include films that might not compete for the best picture, but gain technical recognition, including “Black Widow,” “Godzilla vs. Kang,” and the latest James Bond adventure, “No Time.” Movies like “To Die”. Of controversy. Three expensive films, which earned only moderately enthusiastic reviews, “Wonder Woman 1984,” “Mulan” and “Tenet”, are among the big budget exceptions.

Some industry watchers have pointed to a dynamic in which the traditional equation is slightly turned on its head – where people may not have seen the nominees (and may not have seen the ceremony), but the major award-winning films Will benefit from the curiosity as to whether they were worth it.

This is why, theoretically, Netflix comes in. Earlier this week, the most widely distributed streaming service received three nominations (as did Amazon) for the Producers Guild of America’s Best Picture Nominee’s Slate for “Ma Raine’s Black Bottom,” “Munk.” “And” Chicago Trial 7. The first of them, in particular, Chadwick Boseman, whose posthumous victory was awarded An emotional attraction Otherwise Shodili produced the Golden Globes.

An equally strong performance for Netflix in bids for the 93rd Academy Awards will at least give a large number of subscribers a chance to familiarize themselves with more nominees, assuming that Netflix pushes its marketing muscle use. (And push and shove) to do. Claimant.

Netflix will, of course, not be alone in streaming nominees to homes, though with More than 200 million customers Around the world, it clearly rotates the largest rod.

Amazon has received nominations during the making of the Oscars for films such as “One Night in Miami” and “Borat Subwendant Moviemill”. Hulu, with the acquisition of “Nomadland”, could hold the rights to a potential precursor, and its corporate siblings Disney premiered the animated “Soul” favorite in that category.

Nevertheless, this may not be sufficient to separate Oscar from the fate experienced by other ceremonies during the epidemic. Actually, screen actors appeared to recognize the writing on the wall by the Guild Globs. Reduce its subsequent occurrence An hour-long special, tapped in advance, as opposed to the customary star-studded dinner. (The awards are broadcast by CNN’s sister WarnerMedia Network TNT.)
A lot has changed since “Parasite” Win historic best photo At last year’s Oscars, but ratings have been steadily trending downward. Perhaps the big issue facing the cottage industry devoted to award shows needs to look beyond the last 12 months, which everyone hopes will be a post-epidemic world: after a year of apathy in understanding the awards show, Will there be a rebound with these events? Many hopefuls would be interested in film-making?

To alienate the heroine of a famous film, is a problem for another day.

Academy Award nominations will be announced on March 15, with ABC airing on April 25.

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