Streaming is everything in music today. But a stack of CDs, a marker, and some elbow grease can still get you to No. 1 (at least if your name is Taylor Swift).
This week, Swift’s “Fearless (Taylor’s Version), a re-recorded version of her breakthrough 2008 LP, returned to number 1 on Billboard’s charts – up from number 157 last week – with 152,000 sales in the United States. Equal, thanks largely to the limited release of the autographed CD on Swift’s website and the availability of a vinyl version of the album.
“Fearless (Taylor’s Version),” Joe number 1 . open on In April, it peaked in its second week with only 8.7 million streams, AC/DC’s “lowest streaming number for a No. 1 album since”.powerfulLast November. Swift also moved 146,000 copies as a complete package, including 77,000 on CD, 67,000 on vinyl, and nearly 1,000 on cassette and digital downloads, according to MRC data, Billboard’s tracking arm. Overall , it pushed “Fearless” to the top in its 25th week.
Last month, Swift tweeted That she had signed the CD so much, “I can never write the same again, because my hand is now frozen into the permanent shape of a claw.”
This is a strategy Swift has used before. Last year, she sent signed copies of “Folklore”—the first of her two quarantine LPs—to indie record store, and later sold CD with more autographs on his website. “Folklore” took the number 1 spot for a total of eight weeks, more than any other album in 2020.
Also this week, Drake’s “Certified Boyfriend Boy” is No. 2; Rapper Meek Mill’s new “Costly Pain” opens at No. 3; Youngboy Never Broke Again”Sincerely, Kentrell, last week’s chart-topper, dropped three places to No. 4 in its second week; and Lil Nas X’s “Montero” peaked at number five.
“Love for Sale”, an album of Cole Porter songs by Lady Gaga and 95-year-old Tony Bennett, opens at number 8.