The Cheesecake Factory Just Made a Big Announcement About Its Menu
Customers can’t wait to return Cheesecake Factory’s It may have something to do with the dining room, and its legendary fortified menu.
The chain’s parent company with more than 200 US locations recently reported its year-end earnings, which revealed significant demand for indoor food at the popular family-friendly establishment. While the company’s overall income declined nearly 20% in the fourth quarter, 24 of the locations that were open for limited indoor dining reported positive same-store sales. Restaurant business. (related: McDonald’s is making in 8 major upgrades.)
The chain has also seen continued high demand for its takeout and delivery services, while 80% of its locations are open to those dining in some capacity. President David Gordon attributed the healthy demand for the Cheesecake Factory, known for its vast, varied menu. Analysts said while talking on the earnings call The series has no plans to trim its menu anytime soon. During this, Many other brands have resorted to cuts To simplify operation during The ongoing COVID-19 pandemic.
“The ‘no veto vote’ is really, I think, continuing to help us increase these sales,” Gordon said. There are so many options, so many options, “Gordon said.” I appreciate the desire for simplicity. Certainly, our operators will; They have a desire for simplicity. But this is our differentiator and will remain so. I don’t presume we’re going to shrink the size. “Menu for any short term benefit. We’re here for the long term, and we’ll continue to take advantage of the menu as a great marketing tool and give guests whatever They also want to be able to get it. “
In fact, the Cheesecake Factory is working the opposite of simplified operations – continuing to expand its menu amid the epidemic. Chain one rolled out Timeless classics section With 11 new dishes in October, and it announced the making of more than a dozen new menu items weeks ago. Set to arrive at all locations in March, the latest additions include new brunch options, a cheeseburger, pasta and even tacos.
For more information on the Dear menu see Best and Worst Menu Items in Cheesecake Factory. And don’t forget to Sign Up For Our Newsletter To get the latest restaurant news delivered straight to your inbox.