“We said we had to commit,” Caldwell said. “We have respect for our product.”
Not surprisingly, average attendance initially took a significant dip. Eventually, once fans understood that they would have to pay a regular price to get through the gates, it resumed. As demand rose, prices – and revenue – increased in the lock step.
This growth continues this year. Sponsorship renewal for the next season is 82 percent, which is 19 percent better than entering the 2019-20 season. Season-ticket renewals, 72 percent, are on pace to outnumber last year’s numbers, and the club has seen a 12 percent increase in new season-ticket holders compared to the previous season.
“My sales target is above the pace where we were last season, even though we are coming out of the epidemic,” Thornton said.
The franchise also hopes to help improve the club’s visibility in South Florida, a new, privately owned $ 65 million practice facility and community center in Fort Lauderdale, about 20 miles east of its home ground in Sunrise Will do.
The revitalization project of the Public-Private War Memorial Auditorium was first announced in 2019. Construction began at the facility this month, which will include two ice sheets, a 3,800-person concert venue, a restaurant and community fitness and recreation space. The Aging Art Deco building, built in 1950, needed a facelift, and the Panthers approached the city with an idea.
“The city will maintain public facilities for public use from year to year, and at the same time,” said Fort Lauderdale Mayor Dean Trantalis.