Now that Nigeria has shown that it is not afraid of banning Twitter, India may have some concerns if the dispute between New Delhi and the company cannot be resolved.
“If you continue to defy the government, you may see more calls to ban Twitter in India,” Pahwa told CNN Business.
Silicon Valley-based company’s response to political pressure These countries will determine their trajectory into the fastest growing economies that are critical to any global expansion strategy. Successfully navigating the tensions could give other US technology firms a roadmap for dealing with governments that have increasingly authoritarian tendencies.
Months of tension have led to Twitter problems in both Nigeria and India.
Tensions escalated this month when Twitter removed the post by Buhari for violating its policies on abusive behavior.
“The Nigeria sanctions will certainly make many other emerging economies think about how to capture the attention of the platforms,” Gabenga Sesson, executive director of the Paradigm Initiative, which works on digital inclusion and rights in Africa, told CNN Told the business. He added that if Twitter meets Nigeria’s new registration requirements, “such countries could attempt a similar approach to obtain tax revenue.”
Threat to freedom of expression in India
Twitter has said it has concerns about “key elements of the new IT regulations” and a “potential threat to freedom of expression” in the country. But the Modi government says the company is trying to “undermine India’s legal system” by “deliberately flouting” the rules.
“Twitter needs to stop beating around the bush and follow the laws of the land,” the government said in a statement in May. “Law making and policy making is the sole prerogative of the sovereign and Twitter is just a social media platform and has no right. [place] In deciding what… India’s legal policy framework should be there.”
For many in India, the debate about the use of social media in the country is not about freedom of expression, but About a foreign company challenging the might of the Indian government, Pahwa told CNN Business. They said that The ban in Nigeria “adds more fuel to that fire.”
Hire Locally, Grow Locally
To survive and thrive in these emerging economies, companies like Twitter may have to invest more in local teams and understanding local laws, experts said.
And government pressure is already undermining Twitter’s resolve.
After indicating its reservations with the new social media rules last month, the company has now said it is “deeply committed” to India, one of its biggest markets in the world.
“We have assured the Indian government that Twitter is making every effort to comply with the new guidelines, and an overview on our progress has been duly shared,” the company said in a statement this week. “We will continue our constructive dialogue with the Indian government.”
For Vivan Sharan, partner at Koan Advisory Group, a Delhi-based tech policy consulting firm, the Nigeria shutdown and the debate in India could be a “wake-up call” for Western social media companies to “moderate and develop local capacity in the country.” decision making for the offices of
“It’s certainly a tall order for new-age companies that are used to global scale and presence, without major investments on the ground,” he said.
“Most social media majors spend the largest chunk of their operational bandwidth on developed markets. This paradigm is unstable and is now beginning to shift.” she added. “Companies that do not double down on localization in emerging markets may find themselves on the wrong side of Splinternet.”
— Stephanie Busari in Lagos contributed to this report.