What Frustrated Workers Heard in That Dolly Parton Ad
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What Frustrated Workers Heard in That Dolly Parton Ad

We open in shades of gray and beige and should be the most luxurious office in the world. If you don’t notice the heavy tadium, though, it helps: one actor’s heavy eyelids are dragging his entire body downward, and the other, slipped on one elbow, looks like he’s in his desk Is collapsing so well that it may merge with it. By the time we see a young woman thrashing in her inbox – the camera loses focus as he contemplates the files, as if it shares his frustration – we’ve received the message: work is where Where happiness goes to die.

Then a flicker of hope crosses the woman’s face. He looked at the clock, which is far from striking. 5. She opens her laptop, where we see our first glimpse of true colors, in the website she is starting a dance-fitness business. After one final edit, he hits publish, then converts the laptop into the office. Her gray sweater is now a red tank top, and she dances past her officemates, who are now in bright outfits, converting their cubicles into creative small businesses: an art studio, a bakery, a woodwork Doing shop, a landscaping business that you find expert. topiary sculptures, including some scuba. Their vitality is restored, as their jobs and their dreams are now one.

The message is familiar, and classically American: Horacio Algeria for the bootstrap and business, Instagram generation. If this ad was aired by Squarespace, a service only a separate soundtrack for the websites building and hosting this year’s Super Bowl, it may well be forgotten by Monday.

But it was all set for Dolly Parton to sing a reimagined version His famous “9 to 5,” Originally written for Comedy of the same name in 1980. In that film, Parton, Jane Fonda and Lily Tomlin play the office workers, who semi-coincidentally kidnap their sexist boss and, in his absence, change their office, flexible hours, on-site children. Care and offer equal pay for men and women. In turn, the film was inspired by real women: a group of Boston secretaries who came together in 1973 to fight against abusive and unfair working conditions. They They are the ones who named their cause after the eight daily hours of their lives, which they wanted to improve.



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