Who Wins the (Online) Corner Store?
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Today I want to talk about a fascinating bout of technology: trying to turn the shop into an online store in the corner.
Just about every business, from Walmart to A Home operation, Wants to find customers and sell their products online, and this has only intensified during the epidemic. but it’s hard. The owner of a cheese shop does not have the time, expertise and money to be proficient in online shopping like Amazon.
What’s up, a big question about the future of commerce is whether one-stop experts like Amazon will dominate everything, or will the Internet empower anyone to open a successful store?
To simplify, there are essentially two avenues for businesses that want to sell goods online or simply have an Internet presence. They can either do it themselves, or link with an online powerhouse. Both come with a downside.
She can set up her own website, a cheese shop or a local toy store, but then she hopes to get noticed. It can also be annoying to manage a website and maybe even handle online orders.
Or can sell online at a food market like the cheese shop GoldBelly and the toy store Can sell goods through Amazon – Where there are already a lot of potential customers – and those websites have to handle inventory and payment and shipping. The downside is that traders usually leave Control a large proportion of sales And customer loyalty to those websites.
Enter a zillion tech companies promising to help. Facebook And its instagram And WhatsApp The app itself is a way for stores or home businesses to easily go digital, reaching a mass audience without losing any independence. Google, Square, Reliance Jio in India and WeChat in China have a similar base.
To varying degrees, all of these companies try to bridge the do-it-yourself approach to online businesses with the benefits of connecting with giant internet malls like Amazon.
Perhaps the most interesting of them all is Shopify. Its software, without informing most people Empowers online storefront of approximately 1.7 million businesses, And it has increased by leaps and bounds during the epidemic.
For a monthly fee and a relatively small commission on sales, businesses can use Shopify to set up a website and app, display images of their products, connect to their inventory system, and handle online payments Can.
Unlike many other tech companies that have promised to reach shoppers everywhere, including Facebook, Walmart.com, and their own website, Shopify has given businesses a way. Businessmen can also ship products from the Shopify network of warehouses, such as what Amazon offers merchants.
You can see the promise. Just as Uber wants to put Amazon’s distribution power in the hands of local businesses, Shopify wants Amazon’s digital skills to store You can spend your fortune without losing your individuality or selling on Amazon or any other online marketplace.
I wonder if there really is a middle ground such as the one Shopify wants to offer – and not just in shopping. Services like Patrion and Subtack promise musicians and writers An easy way to reach the world Without having a faceless cog in Internet machines like YouTube.
But the history of the Internet is that success gives the most to companies that Gathering large numbers of people and making it easy For all of us. And that’s Amazon.
Australia’s Facebook news calling it blackout
Something strange is happening in Australia. There is a proposed new law that will require larger Internet properties – basically, Google and Facebook – to pay news organizations directly to link to their news.
In response, as my colleagues Reported, Google made a deal Rupert Murdoch’s News Corp to pay, One of Australia’s leading news organizations. Facebook said it would not go along, and on Wednesday began blocking any links to news articles. (And Not too many news, Including government information.)
Here are some ideas:
Unlike a Dalit: Google and Facebook are the ultimate big dogs, and everyone else – even Murdoch and the rest of Australia’s focused media industry, who pushed for this legislation – is an underdog by comparison, my colleague Damien Cave, based in Sydney is, wrote.
Like their counterparts in many other countries, Australian media companies have complained over the years that they are not being properly compensated for the value that Internet giants provide their information. But Australia is (as yet) one of the few countries where the news media had the power and connections to do so.
Facebook and Google are not in the lock step: Google sees the news as essential for those who are hunting for information on its sites. Facebook sees itself as a hub for people – and news articles are a relatively small part of the global conversation.
But it is not just philosophy at work. Google can bet it’s cheaper and smarter to pay in Australia – and Maybe somewhere else – And avoid confrontation with news outlets and government. Facebook seems ready for battle. (It is also possible that Facebook will reach a compromise, and the news will return.)
An experiment in news without Facebook: When Facebook is a news desert, Australia is an unintentional testing laboratory for Facebook, news organizations and the public.
After Google News closed down in Spain a few years ago over a legal dispute, online readership for news organizations fell, although it Nothing can be a worse thing.
But this is not an easy answer Are Facebook and Google good for news organizations, Or are they parasites? Do they have an obligation to support quality news? And are people better informed than reading the news on Facebook, or is it a mixture of good and garbage that no one loses when the news is gone?
Common thread in Many controversies with America’s tech superstars There is a desire to improve public opinion about the harm caused by the company’s reach and power. In Australia this is the same version of an attempt to bring the genie back into the global spat bottle on fighting and regulation.
Before we leave …
People behind America’s favorite online store: For the New York Times magazine, Erica Hayasaki spoke to former Amazon warehouse employees in Los Angeles, who were suffering from the epidemic. Talking about their work conditions.
Greg Benssinger, a member of the Times Editorial Board Written in a column Amazon’s dispute with its warehouse workers is “an opportunity for consumers to consider the human cost of prompt delivery.”
Tech giants say that remote work is the future. So why are they still making so much office space? “Silicon Valley giants are moving too fast to loosen their grip on the physical space – even if, in some cases, they might want to,” Wired wrote.
Save Yourself Money: The Washington Post writes that You do not need a UV sanitizer for your smartphone.
Penguin at a zoo in Syracuse, NY Rocks were found for Valentine’s Day. Please do not give rocks to your loved ones as a gift, but these penguins loved new additions to their nests.
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